So... How Is Your Home's Asking Price Decided?

One of the first questions sellers ask after receiving a comaritive market analysis is, "How did you arrive at that price?"

You'll be pleased to know, we don't guess, phone a friend or award an extra R500,000 because the kitchen has particularly beautiful cupboard handles.
Your home's asking price is mainly determined by one thing: what buyers have recently been willing to pay for similar properties in the area, and while your neighbour may swear their home is "worth millions more", the market has the final say.

Here's where it gets interesting. The price you see on a property portal is the asking price, not necessarily the selling price. In reality, homes can sell for less than they were originally marketed at, while particularly desirable properties may attract multiple offers and sell at, or even above, the asking price.

Estate agents have access to sales data that isn't visible to the average homeowner. We can see what comparable homes actually sold for, not simply what their owners hoped to achieve. That information, combined with local market knowledge, buyer demand and your property's unique features, allows us to recommend a marketing price that's both competitive and realistic.
Why does that matter? Because pricing a property correctly from the outset is one of the biggest factors in achieving a successful sale. An overpriced home can linger on the market while buyers scroll past it, whereas a well-priced home, generates interest, attracts qualified buyers and often creates the momentum that leads to the best possible outcome.

At RE/MAX Wine & Whales, we believe informed decisions lead to better results. That's why every comparative  market assessment is based on more than instinct. It's backed by local expertise, current market conditions and real sales evidence.

After all, the best asking price isn't simply the highest one. It's the one that gets your home sold.